Document (#13836)

Author

Morris, M.
Ogan, C.

Title

¬The Internet as mass medium

Source

Journal of communication. 46(1996) no.1, S.39-50

Year

1996

Abstract

If mass communications researchers continue to disregard reesrach into the Internet, their theories about communication will become less useful. Proposes a conceptualization of the Internet as a mass medium, based on revision of what constitutes a mass audience and a mediating technology

Theme

Internet

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