Castro, M.C.P.S.: Communicacao e modernidadde : o impasse antinomica e as possibilidades da polifonia (1993)
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- Abstract
- Communication studies at present have reached an impasse because of the proliferation of competing theories, none of which is fully explanatory. 4 main paradigms can be distinguished, deriving respectively from studies of mass communication developed in the US; the French school, focusing on communication 'messages'; the Frankfurt school, originating in the critique of modern industrial society; and Latin American theorists, concerned with cultural domination and imperialism. The way forward lies in establishing some linkage - a harmonious polyphony - between these divergent views, by taking language as the nodal point since this is the necassary common basis of all communication